How Do You Scale a Small-Batch Fashion Brand?

Ella Wiznia didn't mean to go viral.  Last year, the founder of The Series — the locally-made, responsibly-sourced brand that upcycles found materials into whimsical, irreverent designs — had uploaded a couple videos on TikTok featuring her flower-embroidered hoods, and that's all it took. ...

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May 15, 2023 at 05:00AM from Fashionista via Andrea Cheng

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