FullBeauty Brands Acquires Beloved DTC Bra Brand Cuup

FullBeauty Brands announced on Thursday that it's acquiring Cuup, the beloved intimates brand built on embracing customers' natural forms. The terms of the deal weren't shared.  Since launching in late 2018, Cuup has become a favorite in a growing market of direct-to-consumer undergarment ...

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July 21, 2023 at 07:36AM from Fashionista via Catie Pusateri

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