Selena Gomez's Rare Beauty Is Turning to a New Category in Search of Its Next Viral Hit

Since its launch in 2020, Rare Beauty has proven itself a more-than-viable competitor to longstanding brands in the makeup category, recently reporting sales of $70 million annually in blush alone. The brand, founded and owned by Selena Gomez, has built its flourishing reputation mostly with its ...

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August 18, 2023 at 05:00AM from Fashionista via Brooke Frischer

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